Sponsorship & Advertising

The fast moving World of motorsport is the ideal way to advertise your business to huge audiences. With over 200,000 visitors per year, Knockhill Racing Circuit can place your brand in front of captive audiences via trackside signage, corner naming and events sponsorship.

Corner Naming Rights

The corporate naming of a corner can provide immeasurable exposure to visitors, via media coverage and through numerous books, publications and websites worldwide that feature the famous layout of Knockhill.

Corner Naming Costs

Naming Rights to a corner of the Knockhill Track (min 2 years) POA
15 x trackside branding signs (6m wide x 1m high) POA
Both naming & branding options (2 years) POA
Knockhill Circuit Map

Major Event Sponsoring

Sponsoring one of Knockhill's flagship events can bring incredible exposure to your brand.

Sponsorship Opportunities

The British Superbike Championship and the British Touring Car Championship are among the most popular racing series within the UK.

Race weekends regularly attract 10K+ visitors whilst almost 2.5 million viewers tune in to watch their favourite racers on TV.

Our exclusive sponsorship opportunities allow brands to tap into this enthusiastic audience whilst enjoying a thrilling day of racing at Knockhill with clients and guests.

Sponsor Package

Title sponosrship of the British Superbike Championship event POA
Title sponosrship of the British Touring Car Championship event POA
Title sponosrship of the Both Superbike & Touring Car events POA

Sponsorship Benefits

  • Sponsor naming rights as "Your Company" Raceday
  • VIP parking (1 pass per 4 guests)
  • Company flags flying at predominant sites
  • Souvenir Programme double page advert
  • Full PR & post event promotion in all Knockhill advertising and promotions.
  • 2.5 million TV viewers (ITV for Touring Cars, Eurosport for Superbikes)
  • 300 entrance tickets for distribution (value 7.5K
  • 30 banner sites trackside and on site in prominent positions(value immeasurable)
  • Commentator interviews
  • Souvenir Programme front cover
  • Permission for leafleting and datacapture
  • There is also the opportunity for one of your guests to wave the chequered flag on the day (ask for details)

Track Signage

from 6m x 1m @ £750 per annum

This highly visible platform will showcase your products or services through a multitude of methods: Knockhill Event Visitors (Circa 200,000 per annum), TV Exposure (ITV, Eurosport, Motors) and through the countless photos, videos and social media posts that contain action at Knockhill every year!

Contact us for more info on the sizes and locations available

Trackside Signage Information:

Size Hairpin Main Straight / Turn 1 Scotsman/Chicane/Clarks
6m wide x 1m high £600 £400 £200
12m wide x 1m high £900 £600 £300

Trackside Billboards:

Size Location Cost
8m wide x 3m high Hairpin £2000
7 wide x 3m high Hairpin £1500
6 wide x 3m high Hairpin £1400
2 wide x 3m high Hairpin £1200

All prices are exclusive of sign production

Other Opportunities:

There are a number of other buildings and locations that can be used for branding opportunities. These include the Knockhill Pit Wall (both sides - 320m total), branding of Knockhill Marshals's Cabins (x10) and the Knockhill Race Control building (facia 50m x 1m) which overlooks the pit lane. Contact our team to discuss your advertising requirements.

Event Trade Sites

An action-packed events calendar draws spectators from all around the UK, providing you with a dynamic captive audience with which to drive your business forward. By booking an Official Knockhill Trade and Promotional Stand you’ll receive a great location, in an area of high footfall that will give you an opportunity to showcase your products to the masses.

Contact us for more info on the sizes and locations available

Trackside Sites:

Event 5m x 5m 10m x 5m 10m x 10m
British Superbikes £650 £995 £1850
British Touring Cars £450 £675 £1350
National Racing Events £50 £100 £150
Hot Hatch Events £50 £100 £150
Stock Car Events £50 £100 £150

Larger Trade Sites are available on request, please contact our Team